Why Am I Offering This Selling Service for Free?

You Make A Living By What You Get. You Make A Life By What You Give.

– Winston Churchill

 Let me share my reason.

  My mission is simple but ambitious: to help 150 families—about 1,000 people—navigate their Australian property journey in the next few years.

Whether it’s buying, selling, or just offering advice, I’m here to provide value.

For those looking to SELL, choosing the right agent and the best marketing strategy is 70% of the challenge.

And this happens to be my area of expertise.

I have a paid service to help sellers with every single step of the process.

But if you don't want to incur any more expenses—or don’t feel you need my paid service—I can still help you. By my free service to assist you in selecting the right agent for your sale, I stay true to my mission of helping people achieve their Australian property goals.

"Your service has been great and you have been very helpful. I feel as though I can ask you anything and if you do not know the answer you know a person who does"

Nigel, Hong Kong

Why This Service Matters

 It frustrates me to no end when I see sellers miss out on tens of thousands of dollars because they didn’t know how to pick the right agent.

Too often, I’ve seen mediocre agents—sometimes even the seller’s property manager—get the selling rights without any competition.

The result? A lackluster sale price and missed opportunities.

That’s why I created this service: To help sellers avoid these mistakes. To maximise their profits.

To give them peace of mind knowing they’ve made the best choice.

And yes, while some may not immediately see the full value of what I offer, they often change their minds when they see the results.

Mike Bentley Citylife Sellers Service

What’s In It For Me?

 Let’s be real—no one works for nothing. But here’s the truth: my mentality of giving and providing value always pays off in the long run. Many of my biggest clients started with this free service.

After I helped them find the best agent and secure a better sale price, they saw my expertise and trusted me to handle their future sales.

And then they started referring me to colleagues and friends.

Every one knows like minded people, right?

And THAT saved me advertising money too!

So it is WIN-WIN!

Where It All Began

In the late 1980s, during my early career selling Australian properties in Hong Kong, I had a couple of great years. Grateful for the community that supported me, I started giving back through donations to the Community Chest.

On April 26, 1988, I stood at Government House receiving an award from Lady Wilson for my service. There were just 6 Award recipients in our category, some of the biggest names in HK business at that time...

Union Insurance Society

Dairy Farm

Hong Kong and Shanghai Hotels

Lee Hysan Foundation

Zung Fu Motors

Mobil Oil HK Limited

and ...me!

That moment solidified my commitment to helping others—and it’s a principle I’ve carried ever since.

  

"Many thanks for the huge advice and assistance you gave us. Your tireless and good natured coordination of the whole process and its many aspects have been and continue to be invaluable, including putting us in touch with the relevant experts in the necessary fields and the friendly tips you are always ready and willing to offer".

"Mike provided boundless energy towards our purchase, took care of the finance, arranged lawyers, a building inspection, helped us structure it correctly for tax, and when a last minute hitch occurred kept calm, and more importantly kept US calm, and used his experience and knowledge to get the deal back for us"

Colin and Elaine, Hong Kong,