AUSTRALIAN MORTGAGE SUMMIT – March 2005 

 "Michael Bentley"

"Mr Michael Bentley is the founder and Managing Director of Citylife Property Group based in Hong Kong. He is undoubtably the most experienced operator in offshore marketing of Australian property with over 25 years of continuous high level involvement in the industry.

Educated and raised in Hong Kong, Michael went down to to enter the Real Estate industry and joined LJ Hooker in Sydney in the late 1970's. Wanting to return to Hong Kong, he approached a number of Australian real estate companies about opening an office in Asia, before joining up with Ben Boyd Real Estate( Sydney) in 1982 to establish their office, solely focusing on Australian property marketing.

Based on the success achieved, he was recruited to head up the establishment of Central Equity Asia Ltd, a subsidiary of Central Equity Ltd (CEL) in Melbourne, where he acted as Asian Managing Director from 1993 through to 2001.

In this time Michael grew the operations of CEL to become the most successful Australian Property marketer in Asia and established permanent offices in Singapore and Hong Kong, with sub-agents and marketing branches in Jakarta, Kuala Lumpur and Brunei. He embarked upon numerous "road shows " to other areas, which included the Middle East, Shanghai, Beijing, Medan, Manilla, Bangkok, Surabaya and other areas. All of these gained him valuable experience of all markets along the way.

In 2001 Michael resigned from CEL and subsequently established Citylife Property Group, based in Hong Kong.

Citylife is an independent sales agent working with developers from all over and assisting them market their products internationally.

His depth of knowledge and experience have taught him many lessons, and his ability to quickly provide information and product that the overseas buyer seeks has seen his website become the most popular site visited by overseas based Australian property investors.

Michael is a regular contributor of information and editorial on the Australian property market and in addition to the wide range of articles he provides through his website, he has also been featured in The South China Morning Post (Hong Kong), the Straits Times (), The Australian newspaper, and many other local Asian papers, as well as being featured on TV and Radio..

His proven track record in one of the toughest real estate marketing places in the world, throughout all of 's property cycles, has stood the test of time."

 (This article from the Mortgage Summit Speakers Profile)